A arma secreta para Geotargeting

A arma secreta para Geotargeting

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Ad Exchanges operate by having ad inventory of publishers made available on Exchange platform via their SSP. When a user visits a webpage, data about the user is sent from the publisher to the Ad Exchange via SSP.

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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.

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Real-time bidding differs from static auctions where advertisers can only bid for several thousand impressions in single package deals. This makes static auctions less efficient than RTB for advertisers as well as publishers.

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Demand-side platforms play a similar role for advertisers as SSPs do for publishers. They are automation tools which allow advertisers to effectively manage, analyse, optimize and run their advertising campaigns over many different networks.

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Real-time bidding processes happen almost any time we visit a webpage or a mobile app with the ads that we see being decided in less than check here 100 milliseconds.

And we succeeded. Still, small bugs had crept into the release. That's why we're publishing a patch today: so you can enjoy the service, and we can move on to some bigger tasks with peace of mind. Changelog

 Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster.